Making terrific websites that your visitors give a damn about is no laughing matter.

We still manage to make a festival out of it.

Hi! We’re Beetle Beetle.
Come on in, make yourself comfortable!

Beetle Beetle was conjured to life by co-founders Sumit and Isha seven years ago, to fight one fearsome problem….

There are more SaaS products than ever.

The walls holding back founders from executing their ideas have broken down. Yes, 7 years ago, and YES now, with AI.

This is incredible.

But it also means you’re trying to win in a space with dozens of similar-sounding products with similar features, similar benefits, similar pricing, and similar UX.

DIFFERENTIATION that hits you like a bag of bricks.

And you do that through unshakeable positioning. Unique branding. Clever, story-driven messaging.

No AI tool can give you that. That’s our mission.

To help SaaS businesses bake differentiation into their websites
To build personality-driven brands for B2B businesses
To convert visitors on the strength of ‘uniquely yours’ positioning

The Fellowship

The Knights of the Order

Name:

Sumit

Prowess:

Co-founder, CEO, Part-time fashion influencer

Nom de guerre:

Merlin

Arts:

Building the strategy that helps your SaaS win in crowded markets
Digging into the hard questions around your positioning
Practicing his Japanese for the day a samurai finally challenges him
Keeping every one of his 2468 plants alive

Armament of choice:

Slack, Zoom

Name:

Isha

Prowess:

Head Copywriter, Co-founder, God of hoarding

Nom de guerre:

Morgan le Fay

Arts:

Building differentiated messaging for your brand
Writing compelling copy that engages your visitors
Taking psychic damage from her (evil) Kindle
Building box-set miniatures using Google-translated instructions

Armament of choice:

Notion

Name:

Manisha

Prowess:

HR, Dog Instagram account owner

Nom de guerre:

Rowena

Arts:

Wrangling local vendors to nail down the best company merch
Handling HR fires (benefits, occasional fistfights, payroll) with ordered chaos
Watching an alarming number of B-grade horror films
Making unnecessary bets…and losing them

Armament of choice:

Slack

Name:

Sanjivani

Prowess:

Copywriter, In-house Bollywood nerd

Nom de guerre:

Guinevere

Arts:

Finding the biggest pain points your product solves
Writing copy that makes visitors take action right now
Collecting hobbies to abandon them after two failed attempts
Filling walls upon walls with posters, poetry, and photos

Armament of choice:

Notion

Name:

Semanti

Prowess:

Copywriter, Serial Cake-maker

Nom de guerre:

Ninianne

Arts:

Giving a unique twist to the traditional site structure
Turning your customer data into captivating copy
Reading (and writing) a nauseating amount of romance novels
Giving the insider info on eyeshadow techniques

Armament of choice:

Notion

Name:

Navyug

Prowess:

Copywriter, Part-time Hater

Nom de guerre:

Mordred

Arts:

Writing magnetic copy to capture every persona, role, and stakeholder
Fine-tuning every section for the right visitor awareness and intent
Curating playlists for every oddly specific emotion you didn’t know you had
Consuming podcasts. A troubling number of podcasts

Armament of choice:

Notion

Name:

Fatih

Prowess:

Design Manager, Official Introvert

Nom de guerre:

Agravaine

Arts:

Creating visuals that help visitors understand your product
Crafting unique brand identities that outcompete the competition
Producing the perfect reaction gif for every occasion
Bartering souls for Spotify in exchange for a banging music taste

Armament of choice:

Figma

Name:

Ayon

Prowess:

Designer, Binge-watcher

Nom de guerre:

Gawain

Arts:

Designing stunning visuals to woo your potential customers
Creating professional websites that never look boring
Casually beating hardcore gamers in offhand challenges
Memorizing every single family tree from Game of Thrones

Armament of choice:

Figma

Name:

Joy

Prowess:

Designer, Token Londoner

Nom de guerre:

Bedivere

Arts:

Designing websites that land on ‘Best Websites of 20XX’ lists
Creating buttery sections that your visitors cannot stop scrolling through
Anonymously reporting all Liverpool fan accounts on Twitter
Finding a brand new adventure sport to feed his adrenaline craving

Armament of choice:

Figma

Name:

Sadek

Prowess:

Designer, Bangladesh’s Next Top Model

Nom de guerre:

Gareth

Arts:

Building conversion-friendly funnels that guide visitors to action
Creating designs that emphasize trust and reliability
First to call for “one quick hang” the minute the workday’s over
Needs zero excuse to strike a pose

Armament of choice:

Figma

Name:

Mahfuj

Prowess:

Designer, Cutest Smile Award Winner

Nom de guerre:

Reginalde the Storm

Arts:

Creating content sections that beautifully display complex copy
Finding innovative ways to display product info on your site
Providing striking (but unprompted) commentary on every football match
Leading expert on dubbed South Indian cinema

Armament of choice:

Figma

Name:

Harish

Prowess:

Motion Designer, VFX Tinkerer

Nom de guerre:

Galahad

Arts:

Creating buttery-smooth animations that make your product feel alive
Turning dull footage into jaw-dropping motion magic
Winning Halloween costume competitions every single year
Watching "just one tutorial" until sunrise

Armament of choice:

After Effects

Name:

Riya

Prowess:

CRO & Development Manager, Wildlife Geek

Nom de guerre:

Isoldes

Arts:

Turning cold traffic into hell yes conversions with data and trends
Tweaking content, design & flow so your visitors actually stick around and buy
Scouting every new food spot that opens in her 20-mile radius
Traveling 500 miles and sitting for 5 hours to photograph a tiger tail

Armament of choice:

Google Analytics

Name:

Pratham

Prowess:

Front-end Dev, Rocky Impersonator

Nom de guerre:

Percival

Arts:

Turning Figma dreams into pixel-perfect, buttery-smooth Webflow sites
Obsessing over margins, padding, and the perfect hover effect
Breaking down MMA fights like he’s Dana White’s secret advisor
Having loud opinions about reality shows where delusional people try to out-scheme each other

Armament of choice:

Webflow

Name:

Gayatri

Prowess:

Webflow Developer, Professional Vanisher

Nom de guerre:

Esmee

Arts:

Making your website responsive across every device and screen
Implementing quick fixes that boost your website score
Vanishing into the nearest patch of green when she needs a timeout
Quiet, until you get to know her, then it’s full-volume hot takes

Armament of choice:

Webflow

Name:

Himanshi

Prowess:

Webflow Dev, Standardization, Walkabout Enthusiast

Nom de guerre:

Elaine

Arts:

Building accessible, high-performing websites with SEO-friendly structure
Designing smooth, lightweight animations and interactions to drive engagement
Filling entire sketchbooks with doodles no one will ever see
Taking suspiciously long walks, returning with wild ideas and chai

Armament of choice:

Webflow

Most agencies start out full of passion and exciting new ideas.
By year two, they’re bloated, slow, and half-done with your project by the time it starts.

They’ve traded a small, fast, expert team for a little more profit.

They’re taking on more and more projects every month.

They are hiring fast with fewer checks.

Their designers and writers are burnt out from working overtime to meet unrealistic deadlines.

Stuff is slipping through cracks.

All of this comes at the cost of quality.

Our principles are pretty straightforward:

Stay small. Stay fast.

Keep processes unbureaucratic. Keep structures flat.

Well-rested, well-paid employees are the best-performing employees.

Build personality into each website, not trends.

Work with SaaS founders who genuinely care about building a unique brand.

Hire only people you would trust with your own website.

Never skimp out and deliver something you don’t believe in.

The code that unites our fellowship

Fun is Sacred

Productive tomfoolery helps birth new ideas and ways to do old, tired things.

Be Gentle with Mortals

Treat clients, teammates, and even rivals with the grace of knights and kings.

Never Repeat a Spell

Each adventure demands a fresh enchantment. No templates. No same-same websites.

Keep Thy Blade Sharp

Learn endlessly. Tinker joyfully. Honor the craft.

Images most fair, from our adventures abroad.

India

Indonesia

Sri Lanka

Thailand

Next?

Hear ye, hear ye Wayfarers of the boundless web

Hark unto the tale of the twenty valiant knights And their noble quest most grand.

Beetle Beetle was summoned to the Earthly plane in 2016. Since then, we’ve built:

Built

80+

Websites

For

20+

Companies

Across

05+

Countries

And our fuel tank is still full and raring to go.

Don’t be shy.

Don’t be shy. Come say hi!

Come say hi!

We’d love to hear your story. B2B SaaS has never been more innovative, more exciting. Tell us what you’re building. Allow us to lend you our best ideas.

Call upon the order

Join our friend’s list

But hold!
Art thou one of the Order?

Join the fellowship

A warrior of the web? A painter. A sorcerer. A scribe?

If you’re a confident, fun, and self-motivated copywriter, designer, or developer (with the talent to validate your swag), hit us up.

We’re always open to exciting new talent, even if we’re not actively hiring right now.

Join the fellowship

There are more SaaS products than ever.

This is incredible.

DIFFERENTIATION that hits you like a bag of bricks.

The Knights of the Order

Sumit

Isha

Manisha

Sanjivani

Semanti

Navyug

Fatih

Ayon

Joy

Sadek

Mahfuj

Harish

Riya

Pratham

Gayatri

Himanshi

Most agencies start out full of passion and exciting new ideas. By year two, they’re bloated, slow, and half-done with your project by the time it starts.

Our principles are pretty straightforward:

The code that unites our fellowship

Images most fair, from our adventures abroad.

Don’t be shy.

Don’t be shy. Come say hi!

Come say hi!

But hold!Art thou one of the Order?

230%

230%

230%

20%

20%

20%

39%

39%

39%

41.9%

41.9%

41.9%

Most agencies start out full of passion and exciting new ideas.
By year two, they’re bloated, slow, and half-done with your project by the time it starts.

But hold!
Art thou one of the Order?