Putting a video-hosting platform in motion with a dynamic, new website

We went through tons of sales, marketing, and product data to understand the platform and its market. This was followed by independent research to understand the customer, the market, and the opportunities we could address for better positioning.

We held a positioning workshop with key stakeholders at Viostream to align on our messaging strategy, value props, main differentiators and vision for the product and company.

Problem: The old website was too generic—it spoke to anyone and everyone looking for video hosting, which meant it wasn’t speaking to anyone effectively.

Solution: We built the homepage around Viostream’s ideal personas. Instead of making visitors guess if the product was for them, we made it clear from the first scroll who Viostream serves and why they should care.

This allowed potential customers to self-qualify instantly, seeing their pain points and solutions reflected in the messaging.

Impact: More relevant traffic staying on the page, and a higher likelihood of turning visitors into leads—because when people feel seen, they stick around.

Problem: Viostream’s old messaging—and its competitors—focused too much on video hosting as a commodity rather than a strategic advantage.

Most companies treat video like a content dump: upload, share, repeat. But they weren’t thinking about performance—how well their videos were engaging audiences, converting leads, or delivering real value.

‍Solution: We flipped the script.
Instead of just selling “video hosting,” we made Viostream’s value clear:

We highlighted the wasted time, money, and effort companies were losing by hosting videos on platforms that didn’t optimize performance.

Impact: Viostream’s positioning now makes a solid for a single platform to create, share and manage videos, making businesses rethink their approach to video—and why they need a smarter hosting platform.

Problem: Viostream’s old site was too dense—long paragraphs, technical terms, and corporate-speak that made it hard to digest.

Visitors don’t read, they skim. And if they don’t get the value fast? They’re gone.

Solution: We stripped away the fluff and replaced it with:

‍Shorter, punchier copy that gets to the point.

‍Conversational language that makes Viostream feel approachable.

‍Clearer value statements backed by real customer insights.

Impact: A website that reads fast, feels engaging, and actually connects with its audience—making it easier for visitors to take action.

Problem: Viostream’s competitors all sounded the same—feature-packed platforms that made video hosting sound easy but didn’t address why businesses struggle with video performance.

Viostream needed to differentiate itself without sounding like just another “best-in-class” tool.

Solution: We doubled down on Viostream’s core strength—helping businesses drive video performance, not just storage.

• Showed prospects what they were missing—the untapped potential of better analytics, smarter CTAs, and audience insights.

Created a clear “Why Us” section to compare Viostream with competitors, highlighting how “more features” don’t always mean better results.

Used real-world examples to illustrate what “video done right” actually looks like.

Impact: Prospects no longer had to guess why Viostream was the better choice. The website now makes a strong, direct case for why video hosting should be about ROI, not just storage space.