Converting Figma Design to Webflow: A Step-by-step Guide

Figma started off as a humble browser-based graphics editing tool. But you know what they say—great things have small beginnings. Soon, the graphics editor evolved into one of the most widely used user interface design tools. 

However, like most design platforms, it serves primarily as a space for prototyping rather than actual development.

There is a workaround, though. You can bring your Figma assets to life by converting them into fully functional designs on Webflow. The process is fairly simple and straightforward, though it does take some time. 

But don’t worry—we will walk you through each step. Once you successfully import your Figma designs into Webflow, you’ll be able to turn your ideas into a fully functional SaaS website.

We will get to that part shortly. But before that, let’s discuss the advantages of Figma to Webflow conversion. 

Figma to Webflow Conversion: Bridging the Gap Between Design and Develop 

Designing in Figma is just the beginning. While it’s an excellent tool for creating sleek UI prototypes, it lacks the ability to turn those designs into fully functional websites. That’s where Webflow comes in. 

By converting your Figma designs to Webflow, you gain complete control over interactions, responsiveness, and animations—without writing a single line of code. 

This means faster development cycles, fewer back-and-forths with developers, and a seamless transition from concept to a live SaaS website. 

Before you start the actual conversion process, make sure you have the following ready:

Preparation Before Conversion

Before you can transform your Figma designs into a live Webflow website, you must have two critical components in place.

• A Webflow account where you’ll import your Figma assets.
• Access to the specific Figma design files you intend to transfer. These files are the blueprints of your future website, containing all the visual elements, layouts, and design nuances that will guide your Webflow development.

Got both ready? Great! Let’s keep the ball rolling.

Converting Figma to Webflow Manually

You can export Figma designs to Webflow manually or use the Figma to Webflow plugin and app. Let’s go through the manual process first.

Step 1: Create a New Webflow Project

Unless you already have one, start by creating a new project in Webflow. Click “+ New Site” in the dashboard, select a blank canvas or template, and name your project. Once inside, explore the Designer interface—this is where you'll build your site.

To keep things organized, create a dedicated project folder with subfolders for assets, styles, and exported elements. Use the same structure as your Figma files to streamline your workflow.

Or, you could skip this step and hire Beetle Beetle to develop and design a professional Webflow website from scratch. We are a certified Webflow partner with a knack for crafting story-driven web designs for SaaS products. 

Have a bunch of Figma designs ready? Hand it over to us, and we will take it from there. 

Step 2: Set Up Global Styles in Webflow

Setting up global styles for typography, colors, and spacing ensures consistency and speeds up design implementation.

1. Typography

Typography is one of the key elements of branding in web design. Global type settings ensure your website speaks with a unified voice across all pages and sections. 

Start by defining your primary font families, establishing a clear hierarchy of headings, and setting base text sizes that align with your original Figma design.

2. Color Palette

The color palette you choose will play an instrumental role in your online brand identity, so choose wisely. The right colors can instantly boost the trustworthiness and memorability of your brand. 

In Webflow, recreate your exact color scheme by carefully setting up global color variables. This approach ensures pixel-perfect color consistency and makes future design modifications a breeze.

Pro Tip: Test your font and color combinations multiple times to ensure optimal readability and emotional resonance. Create multiple text style variations that complement your color palette to achieve a cohesive look.

3. Spacing and Layout

Webflow's global spacing settings allow you to establish a consistent layout grid that mirrors your original Figma design. Define standard margin and padding values that create visual harmony across different sections and components of your website.

Extra Tip: Webflow lets you work in two sessions at once, so here’s a quick trick—open each project in a separate tab to make copying and pasting tag templates easier. 

You could skip this step, but trust us, taking a moment to set up your global styles now, especially fonts, will save you a ton of time and hassle down the road.

Step 3: Export and Upload Assets

With your global styles set, it’s time to export assets from Figma. If you’ve already marked images, icons, and other elements for export, press Command/Control + Shift + E to bring up the export dialog. 

Click Export, choose a save location, and you’re done. Need only specific assets? Select the parent frame before using the shortcut.

Now, drag and drop the exported files into Webflow or upload them via the Assets Panel.

Pro Tip 1: Compress PNGs and JPGs using TinyPNG to reduce load times.

Pro Tip 2: Use forward slashes in Figma layer names (e.g., icon/back) to auto-create subfolders during export, keeping files neatly organized.

Step 4: Structuring Layouts With Divs Instead of Frames

Next, replace larger frames and groups from Figma with div blocks in Webflow. This will help keep your layout organized and simplify adjustments.

For sections that aren’t full-width, add containers within the divs, just as defined in the Figma design. Once the divs are placed on the canvas, assign unique class names to each one. 

While you don’t need to define the classes right away, go to the Settings tab and give each div an ID. This will be useful later for adding anchor links.

If you need more control over the layout, use the Grid element or set the div’s display property to Grid. For more details on working with grids, refer to Webflow's grid tutorials.

Step 5: Style Your Content

Styling classes in Webflow is both simple and challenging. It’s easy to get started, but keeping things organized and clean in larger sites can become tricky.

To stay efficient, keep your class names generic and minimal. For example, instead of calling something "Black Hero Text," combine classes like “All H1 Headings” + “Black Text”.

This way, the “All H1 Headings” class can handle size, weight, and positioning, while the secondary class adjusts the color (or other properties) for specific needs.

As you move from Figma to Webflow, don’t be afraid to make layout adjustments that will make things easier to implement. 

Word of Caution: What seems simple in Figma might be more complicated in Webflow, so don’t try to match your design pixel for pixel. Things behave differently in code, and elements interact in ways that Figma’s drag-and-drop design doesn’t fully replicate.

Step 6: Add Interactions

Interactions can bring your site to life, but tools like Figma are limited when it comes to designing complex interactions. Thankfully, Webflow is one of the best platforms for interaction design. So you can handle this entirely within Webflow instead of using separate tools like Principle, InVision Studio, or Atom. 

There are two types of interactions:

1. Class-based interactions — triggered by actions like hovering over a button or clicking an element.
2. Complex interactions — involving multiple classes or elements.

Use the Interactions panel for complex actions. For simple actions, select the element’s state from the dropdown, change its attributes, and apply the appropriate transition when that class changes.

Pro tip: If you're new to interactions, check out Webflow’s dedicated course for a detailed breakdown.

Step 7: Mobile Design Considerations

Webflow doesn’t follow a strict mobile-first design approach. Start designing for the desktop version of your site first, as it will act as your primary layout. From there, make adjustments for smaller screen sizes—styles cascade from desktop to mobile breakpoints.

Think of this as setting the base components in Figma, where the desktop layout is the master. As you move to smaller breakpoints, tweak the design without altering the overall structure. 

When focusing on mobile, consider using the landscape viewport for reference. This helps maintain consistency and simplifies adjustments.

If the design works well in landscape view, you’ll likely be good for portrait view as well.

Step 8: Testing and Refining

Once your site looks good in Webflow Designer, publish it and conduct real-world tests. View the site on various devices, browsers, and screen sizes to ensure it works properly across different platforms.

You have to test it out on real devices, as emulators like BrowserStack may not always provide an accurate representation of how the site will perform.

Also, check any custom code or embeds, as these won’t render within Webflow Designer. Now’s the time to ensure they’re correctly set up, making any necessary tweaks to get them working smoothly in the live environment.

And that was it. Now, let’s learn how to import Figma designs to Webflow using Figma to Webflow plugin and app. 

Convert and Sync Figma Assets With the Figma to Webflow Plugin

One of the major challenges when manually transferring designs from Figma to Webflow is syncing components, styles, variables, and more. To simplify this, Webflow has launched the Figma to Webflow plugin, which allows for a more efficient and accurate conversion process.

Step 1: Install and Authorize the Plugin

Before using the plugin, ensure you have the authorized Figma to Webflow app downloaded on your device. Once installed, follow these steps:

• Open the Figma to Webflow plugin page.
• Click on Try it out to open a Figma design file along with the plugin modal window.
• Click Run in the modal.
• Log in to your Webflow account (if not already logged in) and authorize the plugin.
• Select the sites or Workspaces you want to connect to the plugin, then click Authorize app.

Step 2: Syncing Components and Variables

The Figma to Webflow plugin simplifies the syncing process for layers, variables, and styles. Here's how you can sync them efficiently:

• Open the Plugin’s Layers Tab: Open the Layers tab within the plugin. This is where you can manage and sync Figma layers directly into Webflow as components and elements.
• Select the Frame or Layer: Choose the frame or individual layer you want to sync from your Figma file. You can select multiple layers at once to streamline the process.
• Click Continue: After selecting the desired layers, click the Continue button to proceed. This takes you to the next step, where you can choose what to do with the selected layers.
• Click Copy to Webflow: When you’ve reviewed your selection, click the Copy button. This action copies the Figma layers into Webflow, making them ready for use as Webflow elements. 

Note: If you’re pasting as an element, it won't automatically create a component. Use the sync option for components.

• Sync Layers to Webflow: To actually sync your layers into Webflow, click on Sync to Webflow after selecting your layers. This action pushes your frames or components from Figma to Webflow, making them available for further use in your Webflow project. 

Important: Make sure your layers have auto-layout applied in Figma for proper syncing. This helps maintain layout consistency when transitioning to Webflow.

• Import the Synced Items: Once you sync the layers to Webflow, go to the Webflow app. Click the most recent sync in the plugin interface. Lastly, choose which components, elements, or variables you’d like to import into your Webflow project. 

Click Import selected items to finalize the process and bring them into Webflow.

Remember: During the import, variables tied to the layers will sync automatically. If you deselect any variables, they will be replaced by static variables.

Unless you're a seasoned developer, maintaining perfect design accuracy after importing can be tricky. Additionally, certain effects in Figma may not seamlessly transition to Webflow, often requiring workarounds such as using images or writing custom CSS.

For a quick and frictionless implementation, consider hiring a certified Webflow expert like Beetle Beetle. 

Build a Dynamic SaaS Website Featuring an Intuitive UI With Beetle Beetle

Figma is one of the best design tools we have today. Combine it with the flexibility and power of Webflow, and you have a robust platform for building highly functional websites. You need this level of precision and adaptability to create a powerful SaaS website that can easily scale with your business.

If you need help with the entire process, from building a Webflow website to UI/UX design, think Beetle Beetle. Our Webflow websites are fast, responsive, and highly secure. 

Our designs are data-driven and thoughtfully crafted with fail-safe conversion tactics. So far, we have helped 100+ SaaS brands strengthen their digital presence with narrative-led web designs.

Would you like to be a part of our success story? Hire Beetle Beetle today for Webflow web design and development.

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