Website Redesign Explained: Definition, Inclusions & Benefits, and 

A great website design is important—obviously—but how much? According to research by Stanford University, 75% of web visitors form an opinion about your brand based on the design alone. That’s quite a number, isn’t it? 

We hate to break it to you, but having a strong product in this cutthroat SaaS market is not sufficient. You need an X-factor—a stunning, intuitive, and functional website that puts the spotlight on your brand.

In essence, your official website is an extension of your brand. If it’s marred by outdated visuals, clunky navigation, or poor performance, you’re simply losing out on opportunities to captivate your audience, build trust, and drive conversions.

The good news? It’s very much possible to undo the damage with a strategic website redesign. Not sure what that entails? Is it just about refreshing visuals? Adding some modern animations? Or something much more comprehensive?

Let’s find out:

What’s Typically Included in a SaaS Website Redesign?

A lot of people confuse a website redesign with a simple refresh. While both projects have many common elements, a design refresh is equivalent to a home improvement project, while a redesign is akin to a full house remodel.

Take a quick look at the typical inclusions under a website redesign plan:

• UX/UI Overhaul: A comprehensive redesign starts with reimagining the user experience and interface. This involves creating new wireframes, improving navigation patterns, and ensuring the design system aligns with current user expectations and behaviors.
• Site Infrastructure Update: Requires updating the content management system, improving site speed, implementing responsive design frameworks, and ensuring cross-browser compatibility.
• Content Revamp: Content quality is a cornerstone of any SaaS website. Redesigning a site further includes revisiting the messaging, rewriting headlines, updating product details, and reorganizing content to improve clarity, relevance, and conversion rates.
• Conversion Path Optimization: Another vital step in the process is carefully examining and reconstructing conversion funnels. This involves optimizing call-to-action placements, streamlining sign-up flows, and implementing strategic A/B testing frameworks.
• Brand Identity Integration: A proper redesign ensures consistent brand expression across all touchpoints. This encompasses updating visual elements like typography, color schemes, and imagery while maintaining brand recognition and trust.
• Technical Performance Enhancement: The technical aspects of a redesign focus on improving core web vitals, implementing SEO best practices, and optimizing for mobile-first indexing. This includes addressing page load times, server response, and overall site performance.
• Comprehensive Website Audit: A website redesign mostly starts with a detailed audit of your current site, including usability, performance, SEO, and design. This helps spot the core pain points, such as slow loading times, poor user experience, or outdated visual elements.
• Security Upgrades: Modern website redesigns prioritize security measures, including implementing SSL certificates, securing form submissions, protecting against common vulnerabilities, and ensuring compliance with data protection regulations.
• Scalability Optimization: Redesigning isn’t just about current needs; it’s about planning for the future. Your website will be built with scalability in mind, allowing you to add new features, pages, or integrations as your SaaS business grows.

What changes can you expect to see once you successfully implement all these changes?

What Improvements Can You See After a Website Redesign?

Most of the changes you will be seeing in a redesign are immediate while some metrics can take a while to improve. The time it will take for a redesign to take effect depends on the following factors:

• The scope and complexity of your redesign implementation.
• Your current website's performance baseline and existing traffic patterns.
• The competitiveness of your industry and market segment.

A well-executed redesign can bring the following outcome:

1. Enhanced User Experience & Engagement

A fresh, intuitive design keeps visitors on your site longer and encourages deeper exploration of your product offerings. 

Improved navigation and content structure make it easier for prospects to find what they're looking for, resulting in higher engagement metrics and reduced bounce rates.

2. Increased Conversion Rates 

Tactical placement of calls to action (CTAs), optimized sign-up flows, and clearer value propositions typically lead to significant improvements in conversion rates. When visitors can easily understand your offering and take action, you'll see better results from your marketing efforts.

3. Faster Loading Speed

With a responsive, mobile-first redesign, you'll capture the growing segment of mobile users more effectively. This not only improves user experience across devices but also positively impacts your search rankings due to Google's mobile-first indexing.

4. Improved Brand Perception

A polished, professional website design builds trust and credibility with potential customers. This is particularly crucial in the SaaS space, where buyers need confidence in your company's stability and professionalism before making a purchase decision.

5. Higher Search Engine Rankings

A redesign that incorporates the latest SEO best practices, faster loading times, and improved content structure often results in better search engine visibility and organic traffic growth.

6. Reduced Maintenance Costs 

Well-structured websites are typically easier and less expensive to maintain. Updated technologies and streamlined architectures mean fewer technical issues and more efficient content management.

7. Improved Accessibility Compliance

Web accessibility refers to features that make your website usable for all users, including those with disabilities. A redesign incorporates accessibility best practices, such as alt text for images, proper contrast ratios, and screen reader compatibility. 

These small changes can instantly enhance the usability of your website for everyone.

At the end of the day, the success of your redesign plan entirely depends on who is executing it. A proper redesign requires experience, expertise, and a deep understanding of your business. At Beetle Beetle, we possess all of these qualities and more. 

Say Goodbye to Poor Conversions With Beetle Beetle’s Strategic Website Redesign!

If your bounce rates are consistently up and conversions are down, the faster you act, the better. But how can you be sure if your website needs a transformative redesign or just a minor refresh? 

Taking a closer look at what’s working and what’s not is the first step toward reclaiming lost opportunities.

Let the SaaS website redesign experts at Beetle Beetle audit your website design for free. Give us 72 hours to analyze every single element of your website layout. We’ll come up with a list of areas for improvement, along with 3-4 improvement tips.

If our findings show that a redesign is non-negotiable, we can go ahead and deliver a complete transformation. In just 5 years, we’ve helped over 70 SaaS startups boost website engagement, conversion, and retention rates with data-backed design upgrades.

We’d love to replicate the same success for your business if you allow us. Interested to learn more about our web redesign services? Book a discovery call today!