Simple Techniques to Improve Web Page Visibility

A lot has changed in the world of SEO since the advent of generative AI. Algorithms are now more sophisticated, prioritizing content quality, user intent, and topical authority over simple keyword stuffing.

This recent shift has raised several concerns among digital marketers. The most pressing question is whether investing time and resources in traditional SEO practices still makes sense.

As long as search engines remain the primary gateway to the internet, investing your effort in SEO will be worth it. But simply creating good content isn't enough to bag the top spot on SERP in 2025.  The competition is fierce, and search algorithms keep moving the goalposts

With search engines now weighing factors like content depth, user signals, and topical relevance more heavily than ever, you need a more strategic and well-rounded approach.

To get you up to speed, we've distilled our insights into this proven 6-step method:

Step 1: Optimize Existing Content

Before creating new content, take a hard look at what you already have. Optimizing existing pages is often the fastest way to climb search rankings because 

Google has already indexed them. The goal is to refine and strengthen these pages by aligning them with Google’s E-A-T guidelines — Expertise, Authoritativeness, and Trustworthiness.

Here’s how to optimize your existing content effectively:

• Update outdated information: Ensure all facts, figures, and references are current and relevant.
• Enhance content depth: Add new insights, data points, and examples to reinforce your authority on the topic.
• Improve on-page SEO: Rework meta titles, descriptions, header tags, and internal links to better reflect user intent.
• Incorporate trust signals: Include author bios, external citations from credible sources, and testimonials to strengthen trustworthiness.
• Analyze user engagement: Use tools like Google Analytics to identify underperforming pages and tweak content based on bounce rates, time on page, and click-through rates.

By systematically updating what’s already there, you signal to search engines that your content remains relevant, valuable, and worthy of higher rankings. 

Step 2: Focus on Long-Tail Keywords

Keyword search volume is another critical factor to keep in mind. While a broad keyword might promise thousands of searches, it also comes with cutthroat competition. 

Long-tail keywords are longer, more specific search queries that typically have lower search volume but higher conversion potential. Unlike broad keywords, these phrases target users with clear intent. 

This means focusing on long-tail keywords helps you rank for less competitive terms and capture highly motivated traffic.

Here’s how to improve your SEO potential with long-tail keywords:

• Target long-tail keywords with less competition with the help of tools like Google Keyword Planner, Ahrefs, or Ubersuggest to identify phrases relevant to your SaaS business.
• Look for keywords that show buying intent. Phrases like "best CRM for small business sales teams" or "email marketing software for e-commerce pricing" convert better than generic terms.
• Create valuable content centered around these specific terms — blog posts, how-to guides, or case studies. Directly address the questions and needs tied to those keywords.
• Incorporate long-tail keywords naturally into meta titles, headers, and body content to maintain readability while signaling relevance to search engines.
• Analyze the search intent behind each long-tail keyword. Are users looking for information, comparing products, or ready to buy? Refine your content accordingly.
• Group related long-tail keywords into content clusters. This helps Google understand your site's topical authority and improves rankings across similar searches.
• Optimize for voice search by using conversational long-tail phrases since many users now rely on voice assistants like Siri or Alexa.

Step 3: Improve Mobile-Friendliness

Design is as much a part of SEO strategy as keyword research, especially since Google switched to mobile-first indexing. Mobile optimization directly impacts your rankings, user experience, and conversion rates - three key metrics that matter to every SaaS business.

• Run mobile-friendliness tests on Website Grader or PageSpeed Insights monthly on your key landing pages. Focus on fixing issues like text size, button spacing, and viewport settings that affect mobile usability.
• Speed up mobile load times by compressing images, enabling browser caching, and minimizing code. Every second of delay increases bounce rates and hurts your SEO performance.
• Make navigation simple for mobile users. Keep menus short, use clear CTAs, and ensure pricing tables don't require horizontal scrolling. Mobile visitors should find what they need in three taps or less.
• Test your forms on different devices. Long, complex forms kill mobile conversions. Cut unnecessary fields and use input types that trigger the right mobile keyboard (email, phone, number).
• Use responsive design patterns that adapt to any screen size. Your product screenshots and feature demos should look great on phones without losing important details.
• Consider the "thumb zone" when placing important buttons and links. Key actions should be easy to tap without stretching or zooming. This helps reduce user frustration and improves engagement.

Step 4: Improve Page Load Speeds

In the age of 30-second reels, most people have a short attention span. So, the short answer to "How fast should your web pages load?" is as soon as possible. 

The general consensus among SEO experts points to keeping load times within 2 seconds. Anything longer, and visitors start bouncing. In fact, research shows that 53% of users abandon a mobile site if it takes more than 3 seconds to load.

Page speed directly impacts user experience, and search engines like Google factor it into their ranking algorithms. A slow-loading page not only turns away potential customers but also hints to search engines that your site might not be the best result to serve.

Tips to rev up your page load speed:

• Test your current load speeds with tools like GTmetrix or PageSpeed Insights. Focus on your highest-traffic pages first.
• Optimize images by compressing them without compromising quality using tools like TinyPNG or ImageOptim.
• Minify CSS, JavaScript, and HTML to remove unnecessary spaces, characters, and comments, reducing file sizes.
• Enable browser caching to store frequently accessed resources so pages load faster for returning visitors.
• Use a CDN (Content Delivery Network) to serve your content from servers closer to your users. 
• Eliminate render-blocking resources by deferring non-critical JavaScript and using asynchronous loading for faster rendering.
• Upgrade your web hosting plan if your current provider can’t handle your site’s traffic or resource demands.

Step 5: Optimize Titles, Meta Descriptions, and CTAs

On-page SEO might be SEO 101, but it's shocking how many websites still get it wrong. Every search result is like a mini-billboard for your business. 

Make no mistake - your titles and meta descriptions are not just for Google. Consider them your first chance to convince potential customers that your solution is worth their click.

Here are four on-page SEO optimization tips for better visibility:

• Write titles that include your target keyword naturally but focus on grabbing attention. Keep them under 68 characters to avoid getting cut off in search results.
• Craft meta descriptions that work as mini-ads. Don't just stuff keywords - tell readers what they'll get. Example: "Looking for a better way to manage projects? ProjectPro helps remote teams deliver 25% faster with automated task tracking and real-time collaboration." Stay within 155 characters.
• Place your main CTA above the fold and make it impossible to miss. Don't get cute with button text - stick to clear, action-oriented phrases like "Start Free Trial" or "Schedule Demo." Test different colors and sizes to find what works best.
• Match your meta description's promise with your landing page's content. If you mention "AI-powered workflows," that better be one of the first things visitors see. This alignment improves both rankings and conversion rates.

Step 6: Build a Solid Backlink Strategy 

Backlinks as digital votes of confidence. It’s less about quantity and more about quality. One link from a trusted industry leader beats fifty from random blogs. Plus, the right backlinks bring qualified traffic who are actually interested in your SaaS solution.

Here's how to get high-quality backlinks to your SaaS website:

• Create original research or industry reports. Gather data from your SaaS platform's users (anonymized, of course), analyze industry trends, or run surveys. Original data gets cited naturally - we're talking mentions from industry publications, blog posts, and even journalists looking for stats.
• Partner with complementary SaaS tools. If your project management tool works well with a time-tracking app, create integration guides and case studies together. Both sides win - you get authentic backlinks, they get exposure to your audience, and users get valuable integration tips.
• Start a podcast or video series featuring industry experts. When you interview leaders in your space, they'll often share the content with their audience and link back to you. Plus, you build relationships that lead to more collaboration opportunities.
• Write detailed comparisons of popular tools in your space. "Tool A vs Tool B" guides attract lots of organic backlinks, especially if you keep them honest and data-driven. Just make sure to update them regularly as features change.
• Look for broken links on authoritative sites in your industry. When you find dead links in articles about topics you cover, reach out to the site owner with your content as a replacement. It's a win-win - they fix their broken links, and you get quality backlinks.

While you implement these visibility-boosting techniques, keep in mind that none of these strategies will deliver results if your website design fails to engage visitors. 

The popular "first impression hypothesis" still holds true — users form an opinion about your site within milliseconds.

If the core metrics don't improve even after implementing these upgrades, it might be time for a website redesign. For a project as tricky as a SaaS website redesign, hire an agency that understands SEO, user experience, and SaaS marketing inside out, like Beetle Beetle.

Redesign Your Website for Better Visibility With Beetle Beetle

Applying these strategies once won’t cut it. SEO demands persistence. You have to continually fine-tune your keywords, refresh site content, and dissect analytics to maintain your ranking. 

If you've consistently applied these methods for 3-4 months but aren't seeing real improvement, it might be time to consider a deeper solution. 

At Beetle Beetle, we don’t just give your website a facelift — we rebuild it from the ground up. Our redesign service focuses on more than aesthetics. We restructure pages, fine-tune navigation, and sharpen content — all while keeping SEO at the core. 

If your site isn’t pulling its weight, it’s time for a bold refresh. Hire Beetle Beetle for a website revamp today.