Using AI to Redesign a Website: Complete Guide + Tool Suggestions

Artificial intelligence has revolutionized pretty much every single aspect of business processes, and website design is no exception. According to a Gartner report, 80% of companies using AI for web design have seen improved user engagement.

But can AI actually redesign a website? The short answer: Yes! There are several AI-powered website builders that let you refresh and refine your website with the help of machine learning and AI.

Make no mistake.  AI design tools, no matter how advanced, cannot single-handedly redesign a website for you.  A redesign is a multi-step process with several variables involved. However, automation can definitely speed up the process. 

Curious to learn how? Continue reading.

How AI-Assisted Web Design Tools Work 

Not all AI web design tools are created equal, but most of them operate on the same fundamental principles. Behind every AI-powered design tool is machine learning (ML) and deep learning (DL) algorithms. 

These algorithms process massive amounts of data—everything from user behavior to design preferences—allowing the AI to learn and predict what works best for your website based on established patterns.

This is basically how AI "learns" the design trends, content structures, and visual aesthetics that resonate with specific audiences. 

As it ingests data from previous websites, the AI becomes more adept at suggesting layouts, color schemes, typography, and even user flows that are optimized for engagement and conversions.

The end-user needs to simply input specific preferences, such as brand identity, target audience, or desired outcomes (like lead generation or sales). From there, the AI takes over, generating design prototypes and making suggestions based on the best-performing design principles.

And that’s pretty much it. With these tools, even users without extensive design experience can build professional-quality websites. 

Apart from the novelty factor, is there any other advantage of using AI for website redesign? 

As a matter of fact, there are many. 

Advantages of Using AI for Website Redesign

If you’re considering an AI-driven approach, the benefits extend far beyond mere automation. Here’s how AI accelerates your redesign efforts:

• Time Efficiency: Manual design processes can be tedious and prone to errors. AI slashes development timelines, enabling you to roll out updates faster, often reducing project timelines by up to 50%.
• Cost-Effectiveness: AI handles repetitive tasks, allowing design teams to focus on strategic initiatives and optimize resource allocation. 
• Accessibility: Thanks to intuitive AI-driven platforms, even non-technical stakeholders can participate in the redesign process. These platforms simplify complex design processes and democratize web design across teams.
• Personalization: AI enables dynamic content delivery based on user preferences, enhancing engagement and conversion potential. Personalized experiences can increase customer satisfaction and retention by 28%.
• Scalability: AI allows businesses to easily scale their website without extensive manual effort, ensuring consistency across various touchpoints as they expand.
• Data-Driven Decisions: AI provides valuable insights by analyzing user interactions and engagement metrics, enabling brands to make informed design decisions that align with business goals.

That said, without the right tool at your disposal, these advantages we mentioned are nothing but wishful thinking. That's why we have put together a list of the best AI tools for web redesign, so you don't have to.Top 7 AI-powered Tools for SaaS Website RedesignAt this moment, the market is flooded with AI tools - each with a unique set of features and capabilities. We zeroed in on these seven tools based on our hands-on experience, real-world performance metrics, and their specific utility for SaaS website redesign projects.Here are the AI tools redefining the web design in 2025:

1. Webflow AI Assistant

As an official Webflow partner,  we might be biased towards Webflow. But it’s a proven fact that no other platform comes close to Webflow in terms of design flexibility and control. Webflow's newly launched AI assistant takes the platform's already impressive capabilities to the next level.The tool takes the hassle out of the process by automating repetitive tasks while maintaining brand consistency. What sets it apart is its ability to generate contextually relevant page sections that seamlessly integrate with your existing design system. Perhaps its most valuable feature is the integrated learning capability. When you're stuck or need inspiration, the AI Assistant can instantly search through Webflow's extensive Help Center, providing real-time, contextual guidance without requiring you to leave the Designer interface. Note that Webflow AI tools are in the beta testing phase as of now. For now, you need to stick with the regular version of Webflow for the most part. P.S. If you are planning to redesign your website using Webflow but lack the time or resources for the job, partner with Beetle Beetle. We are a certified Webflow partner with a stellar track record of helping SaaS businesses unlock a new level of growth.

2. ‍Wix ADI

Wix has evolved beyond its drag-and-drop roots to become a sophisticated platform with powerful artificial design intelligence (ADI) capabilities.Their AI toolkit integrates seamlessly into their development environment, which now includes a VS Code-like interface that will feel familiar to technical teams.What makes Wix stand out is its comprehensive image manipulation AI features. The platform can generate and enhance visuals that align with your SaaS brand identity, from creating custom illustrations to automatically improving image quality. Their AI can transform low-resolution images into crisp, professional visuals and intelligently remove backgrounds. This way, you can easily maintain a polished look across your SaaS product showcase.The platform's AI also excels at troubleshooting, offering context-aware suggestions and product documentation exactly when you need it.Note: Confused between Webflow and Wix? Read our detailed comparison here. 

3. ‍HubSpot’s AI Website Generator

Think of HubSpot's AI website generator as your tech-savvy business partner who also happens to be a conversion expert. Unlike standalone website builders, this tool is backed by HubSpot's comprehensive CRM ecosystem.Its strength lies in its simplicity: answer a few questions about your business, and watch as the AI crafts a website that's not just pretty but also purposeful. No coding required.But here's where it gets interesting – while other AI builders might leave you with a rigid template, HubSpot hands you the keys to a no-code editor that lets you tweak everything from copy to layout.The real magic happens after your site goes live. Every visitor interaction, every form submission, and every chat conversation flows directly into your CRM. 

4. ‍Dorik

What sets Dorik apart is its ability to generate complete websites from a simple prompt, with an impressive focus on multilingual support – a highly useful feature for SaaS companies targeting global markets.The platform's AI capabilities extend beyond basic website generation, featuring an integrated AI image generator that can create both photography and custom illustrations. This is particularly helpful for SaaS enterprises that need to visualize abstract concepts or create consistent visual narratives across their site. Setting up a website with Dorik is incredibly fast. After registering and selecting the ‘Create AI website’ option, all you need to do is provide your business name and a brief description of your services. Within seconds, Dorik generates a fully-formed website in real time.Its 'AI Quick Style' feature allows for rapid design iterations, enabling teams to experiment with different visual directions without starting from scratch.Although Dorik’s drag-and-drop editor isn’t as flexible as other platforms, the ease of use and smart customization options make it an excellent choice for those looking to launch quickly with minimal input.

5. ‍Hostinger AI Website Builder

Hostinger’s AI-powered website builder comes with a range of helpful tools that make the redesign process easier, including an AI image generator, text writer, blog generator, heatmaps, SEO tools, and more. However, it’s important to note that most of these tools, except for the AI website builder, are only available with the higher-tier plans.What sets Hostinger apart from many other AI website builders is the access to the full editor. Unlike other platforms that offer limited customization options, Hostinger gives you the same full drag-and-drop editor you’d use for a custom-built site. This means you can fully personalize your SaaS website without constraints, adjusting content placement and adding new sections with ease. Plus, Hostinger offers pre-built layouts, making it simple to get started quickly, and you can even add a blog or online store to extend your site’s functionality.

6. ‍Stable Diffusion

Stable Diffusion serves as a powerful ally in SaaS website redesign, transforming text descriptions into polished visuals that perfectly match your brand aesthetic. The platform excels at creating highly detailed custom graphics, from product mockups to hero images. Want to create a unique and professional look without the need for expensive custom photography? Get it done with Stable Diffusion. The tool does a terrific job of understanding and maintaining brand consistency. Feed it your brand colors, style preferences, and specific requirements, and it will generate images that align perfectly with your existing design language. This is particularly valuable for SaaS companies needing to visualize abstract concepts or create consistent imagery across multiple product features.The tool is extremely versatile as well. It can generate everything from abstract backgrounds to realistic product demonstrations. Use it to form captivating visuals for different sections of your site - all while maintaining a cohesive visual narrative that reinforces your brand identity.

7. ‍Uizard

Ever wished your rough sketch could magically transform into a polished website design? That's basically what Uizard does. This AI powerhouse specializes in turning basic wireframes and concepts into sleek, professional UI designs - perfect for enterprises that need to move fast but don't want to compromise on quality.The platform’s AI-powered tools, including a design assistant, auto designer, and wireframe generator, help automate the design process from start to finish, making it easier to create professional-quality sites in less time.One of Uizard’s standout features is its extensive library of templates, which covers mobile apps, websites, web apps, tablet apps, and even individual UI components. These templates are a great starting point, saving you time while still giving you the flexibility to customize your design and adapt it to your SaaS brand.What makes Uizard even more appealing for SaaS website redesigns is its ability to rapidly generate wireframes and mockups, allowing you to visualize your site’s structure before moving on to the more complex design elements.That said, website redesign is an art form in the truest sense of the word. AI does help expedite the process. But without strong technical knowledge and a keen eye for detail, you are basically relying on shortcuts that might leave you with a half-baked product. The solution? Hire real humans with proven expertise in SaaS website redesign. Hint: Beetle Beetle. Stuck With an Outdated SaaS Website? Redesign It With Beetle BeetleAll AI web design tools, at the end of the day, are just tools. Without human interaction and expertise, it’s impossible to fully address the key pain points of your existing website. Moreover, a SaaS website redesign isn’t limited to just aesthetic changes or layout tweaks. The designer also needs to deeply understand user behavior, conversion optimization, and how to align the website’s design with your business goals.You need a real expert to execute these plans to perfection—someone who uses data-backed insights for the redesign, not guesswork. Someone like us - Beetle Beetle. We are a U.S.-based SaaS website redesign studio that focuses on visual storytelling and performance-driven design. Once you schedule a service, our team will sit down with your internal team to understand your goals, challenges, and vision.We also run surveys and interviews independently to get a full picture of your target audience and their needs. Based on these insights, we will develop a comprehensive plan for the redesign, ensuring that every design decision aligns with your brand and drives conversions.Not sure if your website needs a redesign? Get your site audited by Beetle Beetle for free.