Website Copywriting: Top Tips for Better Writing

Writing as a copywriter for website? Learn how to craft clear, concise content and tailor it to user needs for maximum impact.

By
Sumit Hegde
December 4, 2024
11 minutes
read
In this post, we’ll cover:

Website Copywriting: Top Tips for Better Writing

There are around 2 billion websites out there as we speak! Most of them are competing for attention with copy that could put a caffeinated squirrel to sleep! So, what’s going to make yours stand out?! 

Hint: Adding more exclamations and interrobangs (?!) ain’t it. 

As a copywriter for the website, you have to do the heavy lifting here, convincing visitors in seconds that what you offer is worth their time. 

Objectively speaking, website copywriting is not just about using fancy words. It's the science of connecting with your audience, understanding what they need, and convincing them that you have exactly what they want. 

So, how do you write website copies that hit all the right spots? Below, we have discussed 7 practical and proven techniques to create stronger, smarter, sharper web copy that will make you money. 

Let’s jump right into it!

Start By Understanding Your Audience 

Food for thought - why do some websites feel like they're reading your mind while others feel like they're speaking Klingon? The secret is mind reading!!

JK. 

It's methodical audience research. Just look at Thinkific, the online course platform. When they zeroed in on understanding their users' needs and behaviors, they didn’t just guess. They got real data, analyzed user feedback, and revamped their onboarding process. The payoff? A stunning 150,000 conversions over two years. That’s what happens when you stop making assumptions and start listening.

You can write persuasive copy if you don’t understand your target audience, their pain points, and their wish points. Start by creating detailed user personas - and no, we don't mean those vague "25-35, likes shopping" profiles that help absolutely no one. Dig deeper. 

Find out:

  • What keeps them up at night? 
  • What makes them roll their eyes? 
  • What language do they use when talking about their problems? 

Social media is a highly underrated tool for customer research. It gives you easy access to a large pool of audience, real-time feedback, experience, the latest trends, and more. 

One easy to learn the needs and preferences of your ICP is by jumping into LinkedIn comments, Reddit threads, and Twitter discussions. Watch how your audience talks about their challenges. Notice the exact words they use - because that's your copywriting gold mine.

To make the most of social media for market research:

  • Track your top-performing social posts - they're telling you what language resonates
  • Use tools like AnswerThePublic to find real questions your audience is asking
  • Run quick polls in your Instagram stories (people love sharing their opinions)
  • Monitor customer service emails for common phrases and pain points
  • Create separate landing pages for different audience segments because the one-size-fits-all approach is a terrible copywriting mistake. 

At the end of the day, the goal of your copy is to make your readers feel understood.

Set Clear Goals. Because Throwing Spaghetti at the Wall Isn't a Strategy

If your web copy lacks direction, your readers will feel lost too. You don’t have to make every section of your website shout something, e.g., promoting products, asking for subscriptions, or pushing blog posts. 

Web copy without a clear purpose creates a chaotic experience for the readers. There’s a good chance that it will leave your visitors confused. And confused visitors lose interest. Now, we don’t want that, do we?

Without a focused message and clear direction, your site risks becoming a maze of mixed signals, making it harder for readers to connect with your brand and take meaningful action.

Want to know what's actually working? Let's take an example. 

Take a look at https://www.beetlebeetle.com

Image source: https://www.beetlebeetle.com/

  1. Bold, Problem-Focused Headline

“Your SaaS website is stopping you from doubling your MRR.” —this headline doesn’t hold back. It calls out the issue that keeps our target audience up at night: a website that’s holding their business back. 

It’s direct, it’s targeted, and it’s all about your pain point. This is the kind of headline that grabs attention because it’s speaking directly to our target, not just any visitor.

  1. Solution-Driven Subheadline

“We can help. Convert your visitors into customers with crystal clear messaging and a high-performing website.” No fluff here. This subheadline tells you exactly what Beetle Beetle can do for you: turn your website into a powerful conversion machine. 

It’s benefit-focused and cuts to the chase, showing that there’s a real, tangible fix to the revenue problem outlined in the headline.

  1. Visuals with Personality and Purpose

See that retro computer on the side? It’s not just for show. It hints at the outdated tech and messaging that might be holding your site back. It’s quirky and memorable, but it doesn’t clutter the page. 

Just one powerful visual that makes you think, “Hmm, maybe my site is in need of a modern touch.”

  1. Relatable, Human Language

The copy speaks directly to our target demographic, using “your SaaS website” and “we can help.”

It’s a real conversation. You feel like Beetle Beetle is talking to you, understanding the struggle of converting visitors into customers. That friendly, direct tone makes it clear they know the challenges SaaS companies face and are here to help.

  1. Clear, No-Nonsense CTA

The “Work with us” button is simple, bold, and unmistakable. No vague “Learn More” or “Explore Options.” It’s a direct invitation to start a partnership, reinforcing the idea that Beetle Beetle is not a one-time service provider. We are here to build a partnership with our clients. 

The takeaway? Before you write a single word, you need to know exactly what you want that word to accomplish. 

  • Are you building trust? 
  • Generating leads? 
  • Making sales?

Pick one primary goal per page - because trying to accomplish too much at once will only dilute your message.

Key moves to make:

  • Write down your page's single most important goal (and stick to it)
  • Map each content section to a specific stage of your customer journey
  • Create clear, measurable success metrics before writing
  • Define micro-conversions that lead to your main goal
  • Test different CTAs but keep the end goal consistent

Craft Clear and Concise Copy, Not a Mystery Novel!

As a website copywriter, you need to realize that if people wanted to decode complex language, they’d read legal contracts, not your copy. No one wants to be bombarded with phrases like "leverage our synergistic solutions to optimize your paradigm-shifting methodologies." 

It’s just off-putting.

Here's a better idea: How about we just say what we mean? According to the Federation University, website copywriting language should be simple, clear, and reader-friendly

They have highlighted some key principles for plain language:

  • Structure your message logically, guiding readers from one idea to the next.
  • Use headings, subheadings, and bullet points to make it easy to navigate.
  • Write short, simple sentences, ditching anything that doesn’t add to your message.
  • Use common, everyday words over technical terms.
  • Only introduce acronyms when absolutely needed—and define them upfront.
  • Add white space, readable typography, and visual tools for a more comfortable experience.

Just to be clear, using plain language ≠ dumbing down your content. It’s about being smart with your words. Here’s a quick reference to simplify complex terms in website copy:

  • Utilize ➔ Use
  • Optimize ➔ Improve
  • Commence ➔ Start
  • Facilitate ➔ Help
  • Implement ➔ Do
  • Methodology ➔ Method
  • Approximately ➔ About
  • Subsequent ➔ Next
  • Inquire ➔ Ask
  • Terminate ➔ End

Keep it simple to keep ‘em hooked. As simple as that!

Spice up Your Website Copy Using Engaging Language

It’s impossible to connect with a copy that feels like it was written by a robot. Yet here we are, surrounded by AI-generated copy that’s missing context, emotions, and any real personality.

Jason Koebler, from the tech news site 404 Media, calls this trend the “zombie internet.” As Koebler puts it, the internet is now riddled with a mix of bots, humans, and accounts that were once humans but aren’t anymore. 

The unholy union of these three is leading to an influx of disastrous websites with little to no social connection. 

The result? Websites that feel as if they’re speaking at us, not to us, erasing any sense of real human interaction. 

The good news is - the deluge of  “zombie” content offers talented website copywriters a clear opportunity to stand out by speaking human.

  1. Ace the Art of Storytelling 

One powerful way to do this is through before and after storytelling. Weaving a narrative - whether it's a customer success story or an anecdote that resonates with your audience - can forge an instant emotional connection.

To excel in storytelling for your website copy:

  • Highlight the “pain point” before the solution. Begin by addressing the common struggles or frustrations your audience faces. Describe the “before” state in a way that feels relatable and genuine. This draws readers in, making them feel understood from the start.
  • Show real customers or scenarios where your solution made a tangible difference. Authenticity strengthens credibility and connection.
  • Describe the “after” state with specific benefits. Use vivid language that helps readers see, hear, or feel the results they could achieve. The clearer the transformation, the stronger the impact.
  • Keep it concise, easy to follow, and focused on the outcome. Readers should quickly grasp the story and see themselves as part of it.
  1. Steer Clear of Jargon

Another way to keep your audience hooked to your copy is by finding that sweet spot between "boring" and "trying too hard".

Start by ditching the jargon and talking like an actual person. Explain complex topics in simple terms, and don't be afraid to inject some personality. And don't just read your copy silently - read it out loud. If it doesn't roll off the tongue, your readers will get tripped up too.

Take a look at this table to see how you can transform stuffy, disengaging copy into something your audience will genuinely enjoy reading:

Engaging vs Non-Engaging Phrases
Non-Engaging vs Engaging Phrases
Non-Engaging Engaging
"Utilize our revolutionary product" "Use our new tool"
"Our software features state-of-the-art technology" "Our software makes complex tasks easy"
"Implement our solution immediately" "Get started with our tool today"
"Our platform seamlessly integrates with your existing workflows" "Plug our tool into what you already use"

Give Your Readers a Roadmap by Structuring Content Effectively

Content that’s easy to skim is content that gets read. 

There is a popular study by Nielsen Norman Group that confirms 79% of internet users scan rather than read every word on a page.

But there's good news - you can keep them hooked by breaking up your copy into scannable, easy-to-digest pieces.

Take the help of visual elements as well to cut out the boredom of long texts. This not only improves readability but also keeps people engaged longer.

Follow the tips below to guide your reader’s eyes and make content accessible.

  • Use subheaders to divide content logically, making it easy to follow.
  • Include bullet points for emphasis and to break up lengthy text.
  • Make content skimmable to increase reader engagement.
  • Use relevant visuals to support the content and improve readability.
  • Keep paragraphs short—visual breaks improve comprehension and flow.

Providing Social Proof and CTAs to Build Trust

No matter how sharp your website copy is, it won’t have the desired impact if visitors don’t trust you or don’t know what action to take next. This is where social proof and clear calls-to-action (CTAs) come into play.

First, let’s talk about social proof. By incorporating authentic testimonials and case studies, you can show potential customers that others have already found success with your product or service. This way, you are basically letting your satisfied customers do some of the selling for you.

And then there are those all-important CTAs.

The secret sauce to an irresistible CTA is action-oriented language (e.g.,"Get Started", "Download Now", "Sign Up"). Use phrases that are direct, clear, and, most importantly, actionable.

Sometimes, a  well-crafted CTA can be the difference between a casual browser and a committed customer. Not too long ago,  we demonstrated how a simple CTA change can make a radical impact on conversion in a single week. 

For a crash course in clickable CTAs, check out our free CTA cheat sheet. Go on, don’t be shy. It’s free!

To sum up the basics:

  • Use authentic testimonials and case studies to build trust.
  • Place CTAs strategically to encourage action without confusion.
  • Start CTAs with action verbs to prompt an immediate response.
  • Keep microcopy next to CTAs (e.g., “No credit card needed”) to remove friction.
  • Download our CTA cheat sheet for tried-and-tested phrases that work.

Keep Your Copy Fresh With Ongoing Review and Improvement

As a website copywriter on a mission to build a brand, you can never be complacent. Quality copy requires consistent refinement, feedback, and adjustment to stay relevant and effective. 

Just as successful brands evolve over time to keep up with their audience’s needs, your website copy needs regular reviewing and fine-tuning to keep it sharp and impactful.

But too often, we get stuck in the mindset of "set it and forget it" when it comes to our web content. Big mistake.

The truth is, your copy should always be evolving. That's why it's so important to take regular breaks between drafts. Stepping away for even a short time can give you a fresh perspective and help you spot glaring issues you may have missed when you were in the thick of it.

Here are a few more hacks to up your website copywriting skills:

  • If you are a copywriter for a website and don’t use Grammarly to polish and perfect your content, what are you even doing? It’s a powerful editing assistant that flags grammar mistakes, awkward phrasing, and unnecessary language. 
  • Reading aloud is a simple yet powerful editing trick. Tools like Microsoft Word’s Read Aloud and Speechify can even read content to you, helping you catch clunky sentences, typos, and unclear phrases. If something sounds off, it likely reads awkwardly too.
  • Good copy must evolve as your business and audience do. Regularly reviewing and refining your copy ensures it stays relevant, engaging, and impactful.

In Conclusion—Craft With Clarity, Connect With Purpose

Ultimately, effective website copywriting boils down to two key things: understanding your audience and having a clear vision of what you want to achieve. When you know exactly who you're talking to and what action you want them to take, the rest starts to fall into place.

Of course, that's easier said than done. Refining your writing skills is an ongoing process, and it takes a healthy dose of passion and storytelling to breathe life into even the driest of subject matter. 

But it's worth the effort. Because when you connect with your readers on a human level, that's when the magic happens.

Need a hand with reviving your SaaS website copy? Beetle Beetle can help you find and definite your ideal market, uncover their pain points, and craft user-focused copy that resonates with them. From persona development to positioning documents, your website will get the competitive edge it needs to stand out in a crowded market.

Want to bring your brand voice to life? Hire Beetle Beetle for customer research & copywriting today

Have our team audit your website. For $0.

Looking to unlock the next stage of growth for your B2B SaaS product?

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Back to Blog

Website Copywriting: Top Tips for Better Writing

By
Sumit Hegde
December 4, 2024
11 minutes
In this post, we’ll cover:

Website Copywriting: Top Tips for Better Writing

There are around 2 billion websites out there as we speak! Most of them are competing for attention with copy that could put a caffeinated squirrel to sleep! So, what’s going to make yours stand out?! 

Hint: Adding more exclamations and interrobangs (?!) ain’t it. 

As a copywriter for the website, you have to do the heavy lifting here, convincing visitors in seconds that what you offer is worth their time. 

Objectively speaking, website copywriting is not just about using fancy words. It's the science of connecting with your audience, understanding what they need, and convincing them that you have exactly what they want. 

So, how do you write website copies that hit all the right spots? Below, we have discussed 7 practical and proven techniques to create stronger, smarter, sharper web copy that will make you money. 

Let’s jump right into it!

Start By Understanding Your Audience 

Food for thought - why do some websites feel like they're reading your mind while others feel like they're speaking Klingon? The secret is mind reading!!

JK. 

It's methodical audience research. Just look at Thinkific, the online course platform. When they zeroed in on understanding their users' needs and behaviors, they didn’t just guess. They got real data, analyzed user feedback, and revamped their onboarding process. The payoff? A stunning 150,000 conversions over two years. That’s what happens when you stop making assumptions and start listening.

You can write persuasive copy if you don’t understand your target audience, their pain points, and their wish points. Start by creating detailed user personas - and no, we don't mean those vague "25-35, likes shopping" profiles that help absolutely no one. Dig deeper. 

Find out:

  • What keeps them up at night? 
  • What makes them roll their eyes? 
  • What language do they use when talking about their problems? 

Social media is a highly underrated tool for customer research. It gives you easy access to a large pool of audience, real-time feedback, experience, the latest trends, and more. 

One easy to learn the needs and preferences of your ICP is by jumping into LinkedIn comments, Reddit threads, and Twitter discussions. Watch how your audience talks about their challenges. Notice the exact words they use - because that's your copywriting gold mine.

To make the most of social media for market research:

  • Track your top-performing social posts - they're telling you what language resonates
  • Use tools like AnswerThePublic to find real questions your audience is asking
  • Run quick polls in your Instagram stories (people love sharing their opinions)
  • Monitor customer service emails for common phrases and pain points
  • Create separate landing pages for different audience segments because the one-size-fits-all approach is a terrible copywriting mistake. 

At the end of the day, the goal of your copy is to make your readers feel understood.

Set Clear Goals. Because Throwing Spaghetti at the Wall Isn't a Strategy

If your web copy lacks direction, your readers will feel lost too. You don’t have to make every section of your website shout something, e.g., promoting products, asking for subscriptions, or pushing blog posts. 

Web copy without a clear purpose creates a chaotic experience for the readers. There’s a good chance that it will leave your visitors confused. And confused visitors lose interest. Now, we don’t want that, do we?

Without a focused message and clear direction, your site risks becoming a maze of mixed signals, making it harder for readers to connect with your brand and take meaningful action.

Want to know what's actually working? Let's take an example. 

Take a look at https://www.beetlebeetle.com

Image source: https://www.beetlebeetle.com/

  1. Bold, Problem-Focused Headline

“Your SaaS website is stopping you from doubling your MRR.” —this headline doesn’t hold back. It calls out the issue that keeps our target audience up at night: a website that’s holding their business back. 

It’s direct, it’s targeted, and it’s all about your pain point. This is the kind of headline that grabs attention because it’s speaking directly to our target, not just any visitor.

  1. Solution-Driven Subheadline

“We can help. Convert your visitors into customers with crystal clear messaging and a high-performing website.” No fluff here. This subheadline tells you exactly what Beetle Beetle can do for you: turn your website into a powerful conversion machine. 

It’s benefit-focused and cuts to the chase, showing that there’s a real, tangible fix to the revenue problem outlined in the headline.

  1. Visuals with Personality and Purpose

See that retro computer on the side? It’s not just for show. It hints at the outdated tech and messaging that might be holding your site back. It’s quirky and memorable, but it doesn’t clutter the page. 

Just one powerful visual that makes you think, “Hmm, maybe my site is in need of a modern touch.”

  1. Relatable, Human Language

The copy speaks directly to our target demographic, using “your SaaS website” and “we can help.”

It’s a real conversation. You feel like Beetle Beetle is talking to you, understanding the struggle of converting visitors into customers. That friendly, direct tone makes it clear they know the challenges SaaS companies face and are here to help.

  1. Clear, No-Nonsense CTA

The “Work with us” button is simple, bold, and unmistakable. No vague “Learn More” or “Explore Options.” It’s a direct invitation to start a partnership, reinforcing the idea that Beetle Beetle is not a one-time service provider. We are here to build a partnership with our clients. 

The takeaway? Before you write a single word, you need to know exactly what you want that word to accomplish. 

  • Are you building trust? 
  • Generating leads? 
  • Making sales?

Pick one primary goal per page - because trying to accomplish too much at once will only dilute your message.

Key moves to make:

  • Write down your page's single most important goal (and stick to it)
  • Map each content section to a specific stage of your customer journey
  • Create clear, measurable success metrics before writing
  • Define micro-conversions that lead to your main goal
  • Test different CTAs but keep the end goal consistent

Craft Clear and Concise Copy, Not a Mystery Novel!

As a website copywriter, you need to realize that if people wanted to decode complex language, they’d read legal contracts, not your copy. No one wants to be bombarded with phrases like "leverage our synergistic solutions to optimize your paradigm-shifting methodologies." 

It’s just off-putting.

Here's a better idea: How about we just say what we mean? According to the Federation University, website copywriting language should be simple, clear, and reader-friendly

They have highlighted some key principles for plain language:

  • Structure your message logically, guiding readers from one idea to the next.
  • Use headings, subheadings, and bullet points to make it easy to navigate.
  • Write short, simple sentences, ditching anything that doesn’t add to your message.
  • Use common, everyday words over technical terms.
  • Only introduce acronyms when absolutely needed—and define them upfront.
  • Add white space, readable typography, and visual tools for a more comfortable experience.

Just to be clear, using plain language ≠ dumbing down your content. It’s about being smart with your words. Here’s a quick reference to simplify complex terms in website copy:

  • Utilize ➔ Use
  • Optimize ➔ Improve
  • Commence ➔ Start
  • Facilitate ➔ Help
  • Implement ➔ Do
  • Methodology ➔ Method
  • Approximately ➔ About
  • Subsequent ➔ Next
  • Inquire ➔ Ask
  • Terminate ➔ End

Keep it simple to keep ‘em hooked. As simple as that!

Spice up Your Website Copy Using Engaging Language

It’s impossible to connect with a copy that feels like it was written by a robot. Yet here we are, surrounded by AI-generated copy that’s missing context, emotions, and any real personality.

Jason Koebler, from the tech news site 404 Media, calls this trend the “zombie internet.” As Koebler puts it, the internet is now riddled with a mix of bots, humans, and accounts that were once humans but aren’t anymore. 

The unholy union of these three is leading to an influx of disastrous websites with little to no social connection. 

The result? Websites that feel as if they’re speaking at us, not to us, erasing any sense of real human interaction. 

The good news is - the deluge of  “zombie” content offers talented website copywriters a clear opportunity to stand out by speaking human.

  1. Ace the Art of Storytelling 

One powerful way to do this is through before and after storytelling. Weaving a narrative - whether it's a customer success story or an anecdote that resonates with your audience - can forge an instant emotional connection.

To excel in storytelling for your website copy:

  • Highlight the “pain point” before the solution. Begin by addressing the common struggles or frustrations your audience faces. Describe the “before” state in a way that feels relatable and genuine. This draws readers in, making them feel understood from the start.
  • Show real customers or scenarios where your solution made a tangible difference. Authenticity strengthens credibility and connection.
  • Describe the “after” state with specific benefits. Use vivid language that helps readers see, hear, or feel the results they could achieve. The clearer the transformation, the stronger the impact.
  • Keep it concise, easy to follow, and focused on the outcome. Readers should quickly grasp the story and see themselves as part of it.
  1. Steer Clear of Jargon

Another way to keep your audience hooked to your copy is by finding that sweet spot between "boring" and "trying too hard".

Start by ditching the jargon and talking like an actual person. Explain complex topics in simple terms, and don't be afraid to inject some personality. And don't just read your copy silently - read it out loud. If it doesn't roll off the tongue, your readers will get tripped up too.

Take a look at this table to see how you can transform stuffy, disengaging copy into something your audience will genuinely enjoy reading:

Engaging vs Non-Engaging Phrases
Non-Engaging vs Engaging Phrases
Non-Engaging Engaging
"Utilize our revolutionary product" "Use our new tool"
"Our software features state-of-the-art technology" "Our software makes complex tasks easy"
"Implement our solution immediately" "Get started with our tool today"
"Our platform seamlessly integrates with your existing workflows" "Plug our tool into what you already use"

Give Your Readers a Roadmap by Structuring Content Effectively

Content that’s easy to skim is content that gets read. 

There is a popular study by Nielsen Norman Group that confirms 79% of internet users scan rather than read every word on a page.

But there's good news - you can keep them hooked by breaking up your copy into scannable, easy-to-digest pieces.

Take the help of visual elements as well to cut out the boredom of long texts. This not only improves readability but also keeps people engaged longer.

Follow the tips below to guide your reader’s eyes and make content accessible.

  • Use subheaders to divide content logically, making it easy to follow.
  • Include bullet points for emphasis and to break up lengthy text.
  • Make content skimmable to increase reader engagement.
  • Use relevant visuals to support the content and improve readability.
  • Keep paragraphs short—visual breaks improve comprehension and flow.

Providing Social Proof and CTAs to Build Trust

No matter how sharp your website copy is, it won’t have the desired impact if visitors don’t trust you or don’t know what action to take next. This is where social proof and clear calls-to-action (CTAs) come into play.

First, let’s talk about social proof. By incorporating authentic testimonials and case studies, you can show potential customers that others have already found success with your product or service. This way, you are basically letting your satisfied customers do some of the selling for you.

And then there are those all-important CTAs.

The secret sauce to an irresistible CTA is action-oriented language (e.g.,"Get Started", "Download Now", "Sign Up"). Use phrases that are direct, clear, and, most importantly, actionable.

Sometimes, a  well-crafted CTA can be the difference between a casual browser and a committed customer. Not too long ago,  we demonstrated how a simple CTA change can make a radical impact on conversion in a single week. 

For a crash course in clickable CTAs, check out our free CTA cheat sheet. Go on, don’t be shy. It’s free!

To sum up the basics:

  • Use authentic testimonials and case studies to build trust.
  • Place CTAs strategically to encourage action without confusion.
  • Start CTAs with action verbs to prompt an immediate response.
  • Keep microcopy next to CTAs (e.g., “No credit card needed”) to remove friction.
  • Download our CTA cheat sheet for tried-and-tested phrases that work.

Keep Your Copy Fresh With Ongoing Review and Improvement

As a website copywriter on a mission to build a brand, you can never be complacent. Quality copy requires consistent refinement, feedback, and adjustment to stay relevant and effective. 

Just as successful brands evolve over time to keep up with their audience’s needs, your website copy needs regular reviewing and fine-tuning to keep it sharp and impactful.

But too often, we get stuck in the mindset of "set it and forget it" when it comes to our web content. Big mistake.

The truth is, your copy should always be evolving. That's why it's so important to take regular breaks between drafts. Stepping away for even a short time can give you a fresh perspective and help you spot glaring issues you may have missed when you were in the thick of it.

Here are a few more hacks to up your website copywriting skills:

  • If you are a copywriter for a website and don’t use Grammarly to polish and perfect your content, what are you even doing? It’s a powerful editing assistant that flags grammar mistakes, awkward phrasing, and unnecessary language. 
  • Reading aloud is a simple yet powerful editing trick. Tools like Microsoft Word’s Read Aloud and Speechify can even read content to you, helping you catch clunky sentences, typos, and unclear phrases. If something sounds off, it likely reads awkwardly too.
  • Good copy must evolve as your business and audience do. Regularly reviewing and refining your copy ensures it stays relevant, engaging, and impactful.

In Conclusion—Craft With Clarity, Connect With Purpose

Ultimately, effective website copywriting boils down to two key things: understanding your audience and having a clear vision of what you want to achieve. When you know exactly who you're talking to and what action you want them to take, the rest starts to fall into place.

Of course, that's easier said than done. Refining your writing skills is an ongoing process, and it takes a healthy dose of passion and storytelling to breathe life into even the driest of subject matter. 

But it's worth the effort. Because when you connect with your readers on a human level, that's when the magic happens.

Need a hand with reviving your SaaS website copy? Beetle Beetle can help you find and definite your ideal market, uncover their pain points, and craft user-focused copy that resonates with them. From persona development to positioning documents, your website will get the competitive edge it needs to stand out in a crowded market.

Want to bring your brand voice to life? Hire Beetle Beetle for customer research & copywriting today

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