A website redesign is always an exciting venture! Whether you’re refreshing your design, adding new features, or optimizing your site for a better user experience, it’s the perfect opportunity to engage with your audience. 

But the question stands: how do you make sure your website redesign announcement stands out and gets noticed?

The secret lies in crafting a well-thought-out website redesign message. The right announcement will not only highlight the improvements but also build excitement and anticipation around your launch.

In this blog, we’ll walk you through the essential steps to create an announcement that captures attention, engages your audience, and drives traffic to your new site. Let’s jump right in!

Building a Pre-Launch Strategy

Before you hit that “go live” button, a bit of planning goes a long way. A thoughtful pre-launch strategy ensures your announcement doesn’t fall flat, and it sets you up for a successful redesign launch. Here’s how you can set yourself up for success:

1. Set Clear Goals for Your Announcement

First things first: What do you want to achieve with your website redesign message? Are you trying to showcase a new design, improve the user experience, or introduce additional features? Setting clear goals is crucial because it aligns your messaging with the impact you want to create.

For example, if your redesign focuses on speed, accessibility, or a smoother mobile experience, make sure your message reflects those improvements.

If you need help figuring out where to start, Beetle Beetle can help define your goals and ensure your message resonates with the right audience. We specialize in creating strategic plans that drive results.

2. Plan Your Deliverables with Buffer Time

Great things take time, and rushing your announcement can lead to missed opportunities. 

Plan your deliverables—like emails, social media posts, and blog updates—well ahead of time. Factor in buffer time to account for any last-minute changes or delays.

3. Consider Timing: Audience & Business Seasonality

Timing is key. Announcing a redesign during a busy retail period or holiday season may not get the attention you deserve. Consider your audience’s behavior and the natural flow of your business cycle when choosing the launch date.

 If you're in a business with cyclical trends, planning your announcement accordingly can boost visibility and engagement.

Now that you’ve laid the groundwork, let’s focus on building excitement for the launch.

Creating Anticipation

Building anticipation before your launch helps ensure your audience is already buzzing with excitement when your redesigned website goes live. This isn’t just about making an announcement—it’s about creating an experience leading up to it.

1. Use Teasers and Sneak Peeks

Start creating buzz by sharing sneak peeks of the new design or some of the exciting features your visitors can expect. Think behind-the-scenes photos or teaser videos—anything to get your audience curious!

The goal is to give just enough to whet their appetite and leave them wanting more. Keep your audience in suspense, but don’t reveal everything just yet!

2. Be Intentional with the Content You Share

As you build anticipation, every piece of content you share should serve a purpose. Whether you’re focusing on your website’s improved user interface or highlighting new features, your goal should be to demonstrate what’s in it for your audience. 

For example, if you’ve improved your site’s mobile responsiveness, emphasize that in your teasers. 

3. Implement Countdown Timers and Behind-the-Scenes Content

Nothing builds excitement like a countdown! It adds a sense of urgency and makes people feel like they’re part of something special. 

You could also share behind-the-scenes content with countdown timers—like how the redesign process is unfolding or what challenges you're overcoming. This gives your audience a sense of involvement in the journey.

Now it’s time to reveal the redesigned website through an announcement!

Crafting the Announcement Message

This is where you can go all-in with your messaging. Make sure you’re presenting the new design in a way that highlights both the visual updates and the functional improvements. But before you dive into the details, keep a few things in mind:

1. Maintain Brand Consistency

Even though your website may have a brand-new look, your brand identity must remain consistent. Customers expect the same voice, tone, and aesthetics they’re familiar with.

A report by Lucidpress reveals that businesses with consistent branding across all channels see 23% more revenue. So, maintaining brand consistency ensures a seamless experience for your visitors.

Beetle Beetle can help you ensure that your new website feels like a seamless extension of your brand. We can help maintain visual and emotional consistency across your messaging and design.

2. Highlight the Audience Benefits

Make sure your message focuses on how the redesign benefits your audience. Is it faster? Easier to navigate? More personalized? Let your visitors know how these improvements make their experience better.

For example, if your redesign is all about improving the site’s user-friendliness, make sure that it’s front and center in your messaging.

Did you know that 53% of users abandon sites that take longer than three seconds to load? So, if speed is a focus of your redesign, be sure to highlight that as a key benefit in your announcement.

3. Showcase New Features and Benefits

Finally, don’t forget to highlight all that's new. Whether it’s new features like a shopping cart, live chat, or interactive tools, make sure to showcase the updates. 

Interactive content can boost engagement by as much as 47%, so let your audience know what they can expect!

Once your message is ready, it’s time to choose the right touchpoints to share your announcement.

Selecting the Right Channels

The effectiveness of your redesign announcement doesn’t just depend on your message—it also depends on where and how you share it. The right channels will ensure your message reaches the maximum number of people and gets the attention it deserves

 The more places you can spread the word, the better. Let us look at how you can:

1. Send a Personalized Email Announcement

Email is still one of the most effective ways to announce a redesign. In fact, emails with personalized subject lines have a higher open rate. Use this opportunity to send a personalized email with a preview of the new site and its exciting features.

2. Issue a Press Release

If your redesign is a significant update (say, it introduces new products or services), consider issuing a press release. This can attract media attention, expand your reach to new audiences, and increase brand awareness.

3. Write a Blog Post About the Redesign

Your audience loves to hear the story behind the redesign! A blog post detailing why you decided to redesign the site, what challenges you faced, and what users can expect from the new site. This will help you humanize the process and build a connection with your audience. 

Content marketing generates three times more leads than traditional marketing, so this can be a valuable addition to your strategy.

Let us now look at how multiple formats, like video and live events, can make it more dynamic and memorable.

Engaging Through Multimedia and Events

Multimedia is key to keeping your audience engaged and ensuring they explore your new site. Here’s how you can go beyond text and grab attention visually:

1. Announce the Redesign via Video

Videos are highly effective for engaging your audience. In fact, 88% of video marketers say video has helped increase user understanding of their product or service.

Share a video tour of the new site, introduce the team behind the redesign, or highlight key features.

2. Host Events or Offer Incentives

Hosting a live event—whether online or in-person—can increase interest in your website. You can provide interactive elements like free trials, offer demos, or run special promotions to draw people in. These elements allow visitors to explore the site in a hands-on way and encourage them to stay longer.

Now it’s time to look at the power of social media, shall we?

Utilizing Social Media and Pop-Ups

Once your website is ready to go live, social media can help you create a buzz. You can reach your audience where they spend the most time and drive traffic straight to your redesigned website. 

Let us look at how you can make the most of them:

1. Design Tailored Graphics for Social Media Posts

Your social media followers are among the first people you’ll want to notify about your website redesign. Social people are 40% more likely to share content that includes visuals.

Create eye-catching graphics that reflect the new look and feel of your website, and tailor them for each platform—whether it’s Facebook, Instagram, LinkedIn, or X (widely known as Twitter).

2. Pop-ups and Launch Announcements

Pop-ups on your website can serve as a powerful tool. These discreet, well-timed messages can notify visitors of new features, special offers, or a general “hey, look at our new look!”

You can also post announcements on launch day, giving your followers a direct link to your new site. 

Having said that, next comes the key to keeping the momentum going!

Continuous Engagement and Feedback

Once your announcement is out there, you have to actively participate in continuous engagement. It’s important to maintain a steady flow of communication with your audience, collect feedback, and make improvements over time.

1. Keep Your Audience Engaged

Even after the initial excitement of the launch, it’s important to keep your audience engaged. You can do this through regular updates and social media interactions. Stay active in your communications to show that you’re constantly improving and listening to their needs.

Engaging with your audience regularly can have better lead conversion rates. Don’t let your audience lose interest!

2. Collect Feedback to Improve

Lastly, gather feedback from your users to see how well the redesign is performing. This could be through surveys, social media comments, or website analytics. Brands that actively listen to their customers’ feedback are 15% more likely to improve customer retention.

By incorporating this feedback into future updates, you can keep your website fresh and relevant.

Conclusion

Launching your redesigned website is just the beginning! To keep the excitement alive, gather feedback from your users, monitor site performance, and continuously make improvements. Remember, ongoing optimization is key to long-term success.

Want to make sure your website redesign is a success? Get in touch with Beetle Beetle today. Our experts can help with everything from strategy to design to content, ensuring your redesign continues to perform well after launch.

Ready to get started? Let’s talk about your website redesign goals and make it happen!