Every day, millions of SaaS businesses compete for attention in an increasingly crowded digital space. 

With the global SaaS market projected to grow to $1,228.87 billion by 2032, this industry is brimming with opportunities. But only for those who know how to capture them. 

Did you know that 67.5% of the global population browses the web every day? And yet, many new SaaS businesses operate without a solid online presence. If your potential customers cannot find you online, they will find someone else. 

However, building a website for your small business is easier said than done, especially if you have little to no coding knowledge. Like, where do you even start? 

Thankfully, it’s 2025, and you no longer need to rely on expensive developers or struggle with complex code to create a professional site. 

Modern drag-and-drop website builders make it possible for anyone to design a sophisticated SaaS website with ease.

In this article, we will talk you through the entire process of designing a small business website from scratch using a website builder. 

But first, let’s figure out how to choose the right website builder for someone with low to moderate technical skills:

How to Choose the Right Website Builder for Small Business

Website builders come in all shapes and sizes. Some are designed for developers who want to tinker with code, while others are tailored for non-coders, offering drag-and-drop simplicity. 

Since you are here, chances are you need something straightforward yet powerful—something that does not require you to spend weeks figuring out how to use it. So, how do you decide? 

Let us look at the key features that matter most when choosing the right website builder for your SaaS business.

1. E-commerce Capabilities

You might be thinking, “I am not running an online store, so why does e-commerce matter?” Here is why: even for SaaS businesses, e-commerce features like subscription billing, secure payment processing, and automated invoicing are a must. 

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You need a builder that supports multiple pricing tiers, trial periods, and seamless payment gateways like Stripe or PayPal. If it does not, you will be stuck managing payments manually— that is not a road you want to go down.

2. SEO Tools

Google is still the most widely used search engine all over the world. In March 2024 alone, Google received approximately 85.5 billion visits every day. The search engine processes 96,335 searches per second. 

These giant numbers bring us to a simple conclusion - if your site is not optimized for search engines, good luck getting traffic. You need a builder that gives you control over basics like title tags, meta descriptions, and URLs. But do not stop there. 

Look for advanced features like built-in analytics, keyword suggestions, and schema markup support. Oh, make sure to optimize your web pages for mobile devices. Google cares about it, and so should you. If a builder cannot handle this, move on.

3. Integration Capabilities

Integration capabilities determine your website's operational flexibility. In other words, your site needs to work seamlessly with your email marketing platform, CRM, and analytics tools. 

Some builders even offer APIs or webhooks, which can save you a ton of time by automating tasks. If the integrations are clunky or limited, you will end up juggling systems instead of focusing on growing your business.

Look for builders offering:

• Native CRM integrations (Salesforce, HubSpot)
• Marketing automation platform connections
• Analytics tool compatibility
• Email marketing service links
• Customer support platform integrations
• Payment processor connections
• API accessibility
• Webhook support
• Single Sign-On (SSO) capabilities
• Data synchronization mechanisms

4. Customizability 

Your brand is unique, and your website should reflect that. By customizing your website's visual elements, including color scheme, typography, layouts, and overall design, you can create a unique personal brand. 

Look for a builder that gives you complete control over essential design elements, from layouts to typography. Advanced users should check for CSS and HTML access for more detailed tweaks. 

This level of control ensures your site does not just look good—it looks like you. 

5. Scalability

The whole point of designing a website for small businesses is to make sure it doesn’t remain small forever. Right now, you might only need a few pages, but what about next year? Your website needs to grow with your business. 

Choose a builder that supports unlimited pages, advanced hosting, and new integrations as your needs evolve. 

Features like staging environments are also a huge plus—they let you test updates without risking your live site. 

Think long-term here; a scalable builder saves you from migrating to a new platform down the line.

6. Security Features

Every SaaS website handles sensitive customer data, payment information, or user credentials. A website builder with robust security features ensures your site is protected from data breaches, malware, and other cyber threats.

At a minimum, look for builders that include SSL certificates, as they encrypt data and reassure visitors that your site is safe (you’ve seen the little padlock icon in the browser—this is why it matters). 

Builders should also offer features like automatic backups, secure hosting, and DDoS protection. If you are integrating payment gateways or handling user accounts, ensure the builder supports PCI compliance and two-factor authentication. 

A secure website not only protects your business but also builds trust with your customers, which is invaluable for long-term success.

Once you have taken all these factors into account, it’s time to move on to the next step. But before that:

A small handy tip: Choosing the right website builder is just one part of the equation. Depending on the complexity of your SaaS product, you might need additional features like advanced analytics, positioning strategy, and strategic messaging. 

Implementing all of this can be a time-intensive process, especially if you are juggling multiple tasks.

If you are short on time, hire Beetle Beetle. We can wrap up the entire process - from ideation to launch in just 3-4 weeks. 

Top 5 Website Builders for Small Businesses in 2025

We tested a variety of website builders to find the best options for small businesses, focusing on those that combine ease of use with powerful features. 

Our top 5 picks strike the right balance of functionality and simplicity to help you create a professional website, even with minimal technical expertise.

1. Webflow

Webflow is a powerful, no-code website builder that’s perfect for small businesses looking for full creative control without the need for coding. It’s especially beneficial for businesses that want a custom, visually stunning website. 

Its core strength lies in its design flexibility, allowing users to create highly customized websites that stand out from run-of-the-mill templates. 

The drag-and-drop editor is intuitive enough for beginners, while its deep customization options cater to those with more advanced needs. Plus, Webflow’s built-in hosting means you can launch faster without worrying about third-party hosting services.

On small caveat: Designing a fully customized, easily scalable SaaS website on Webflow requires a certain amount of technical know-how. If you need your website ready faster, choose Beetle Beetle’s Webflow design and development services to streamline the process.

2. WordPress

WordPress has been the most widely used CMS and website builder for years. The platform comes with 30,000 themes and more than 70,000 plugins to get you started right away!

Its vast ecosystem of plugins enables easy integration of essential business tools like lead generation forms, email marketing, and e-commerce capabilities. 

For new and hyper-growth SaaS businesses that need the flexibility to grow over time, WordPress offers the tools to add new features, manage content, and scale the website without having to switch platforms.

3. Shopify Website Builder

The Shopify Website Builder is a league of its own, boasting a 99.99% uptime and a highly optimized checkout system. The platform lets you lay down your website’s structure within just 5 minutes. 

With its intuitive website builder, you can fully customize your online store, from product pages to checkout experiences, to match your brand’s unique voice. 

The platform features an extensive library of free and paid themes, all of which can be easily tailored to suit your needs. You can integrate over 8,000 apps that enhance functionality, from product sourcing to customer support tools, making your store truly unique.

The built-in marketing tools, like Shopify Magic, can assist you with generating various types of marketing content, including product descriptions and blog posts, in minutes. 

4. Squarespace

One of the platform’s best features is its AI-powered domain search tool, which allows you to quickly check domain name availability and get your brand online in no time.

On Squarespace, you can either choose from flexible designer templates or let the AI create a personalized website template that suits your needs. 

Then, use the drag-and-drop builder to customize your site with ease. Whether you're running a service-based business or building an online store, this approach gives you full creative control without the complexity.

When it comes to managing your services, Squarespace takes care of the heavy lifting. You can promote your availability, accept payments, and keep your calendar booked — all in one place. 

5. Wix

Wix is a perfect solution for businesses needing a fast and simple website launch. 

Its app marketplace goes beyond the basics, offering tools for live chat, booking systems, payment gateways, and more, making it easy to scale your site as needed. 

For business owners on a tight timeline or budget, Wix provides a low-stress way to create a functional and attractive site, though the trade-off is less control over deep customization.

Now that we've highlighted the most popular website builders, let’s jump into the next step, where we will talk about the essential features of a business website and how to implement them. 

Essential Features of SaaS Business Websites

These features are more than just nice-to-haves. They are integral to the functionality, user experience, and overall performance of your website. 

Having the right features will ensure your website not only looks professional but also serves its purpose in driving sales, capturing leads, and building trust with your audience.

1. Payment Gateways

Websites without reliable payment gateways can seem shady and untrustworthy, which can quickly drive your potential customers away. To build confidence and increase sales, you need secure and seamless payment options on your site. 

Integrating an easy checkout system allows customers to pay with ease using their preferred methods (credit cards, digital wallets, or bank transfers). 

A smooth, hassle-free checkout process solidifies trust in your brand and keeps customers coming back. Choose payment systems that are secure, easy to use, and adaptable to your business needs. 

2. High-Quality Product Pages 

Product pages are the heart of every website. These web pages are strategically designed to turn visitors into paying customers/subscribers. To be able to achieve the desired results, you need to pay close attention to a couple of elements: 

Use high-quality images that showcase your products from multiple angles so customers can visualize exactly what they’re getting. But it doesn’t stop there. Incorporate clear, action-driven CTAs (Calls to Action) like “Buy Now” or “Add to Cart” to guide customers toward completing their purchase. 

Make sure the product descriptions should be concise yet informative. Thoughtfully highlight the benefits and features of the product in a way that resonates with your target audience. 

Keep these pages simple, fast-loading, and easy to scroll—your goal is to make the buying decision as easy and fast as possible.

3. Customer Interaction Channels 

Make sure your website has clear and easily accessible contact information. Customers won’t trust a website that doesn’t give them a way to reach out. 

Without a way to contact you, they won’t stick around long enough to make a purchase. Make sure your phone number, email address, or contact form is easy to find. 

Putting a live chat option on your website is a fantastic way to boost engagement without split testing. Research shows that one reply from live chat can bump up your chances of conversion by 50%. Another reply increases the odds to 100%. 

While real value only comes from human-to-human interaction, you can integrate a chatbot to answer the basic, frequently asked questions. 

We recommend using subtly placed proactive chat triggers based on visitor activity. However, make sure proactive chat triggers do not hamper their browsing experience by obstructing their view. 

Adding social media links also offers customers more ways to engage. The quicker and easier you make it for people to contact you, the more likely they are to trust you and follow through with a purchase.

Once you have implemented all the necessary features, it’s time to neaten up the technical side of your site. 

Testing and Optimizing Your Website

This is the quality control phase. You wouldn’t want to send your site live only to discover broken links, slow pages, or SEO issues that could hurt your online presence, would you?

By carefully testing and optimizing, you’ll ensure your site is fully prepared to perform well, look great, and be easy to find once it’s out in the world. 

1. Testing

Imagine a customer trying to make a purchase but encountering a broken checkout process or a page that takes too long to load. Slow-loading sites are a surefire way to lose traffic. 

Use tools like Google PageSpeed Insights to pinpoint bottlenecks and reduce page load times. Images should be compressed, scripts minimized, and caching enabled to improve site speed.

To avoid these pitfalls and keep your site performing at its best, religiously test your website’s functionality, speed, and compatibility across all devices and browsers. 

Key actions to take:

• Check the functionality of forms, buttons, and links.
• Test for site speed. 
• Ensure cross-browser compatibility (Chrome, Firefox, Safari, etc.).
• Test mobile responsiveness across devices.
• Verify loading times and optimize images, scripts, and videos.

2. SEO Optimization

What's the point of going through all the trouble of building a website if no one can find it? Even with all the buzz about SEO being "dead" in 2025, it's very much alive—it's just evolving. 

If you're still sticking to outdated SEO tactics like keyword stuffing, you're setting yourself up for failure. Modern SEO focuses on user experience, speed, mobile responsiveness, and content quality. 

Here’s our quick SEO optimization checklist for 2025:

• Neaten up your website’s structure. Google loves clean, well-organized websites with a logical structure, so make sure your URLs are short and descriptive, with a clear hierarchy of headings (H1, H2, etc.). 
• Use internal linking to help search engines understand your site’s pages.
• Next, make sure your content answers the questions your audience is searching for and is genuinely helpful. 
• Optimize your images with alt text and ensure all pages are linked properly, avoiding 404 errors. 
• Don’t forget about on-page SEO elements—meta descriptions, title tags, and header tags—all of which give Google clues about your content.

Pro tip: Regularly monitor your website’s performance with Google Analytics and Search Console to track important metrics and spot issues before they become major problems. This ongoing optimization is crucial for staying competitive and visible in search results.

Hold on! Your job is not done after launching your site. In fact, it’s just the beginning. To truly make an impact, you need to actively promote it across various channels. 

Social media, email marketing, and even paid ads are essential tools to drive traffic to your site. 

Marketing and Promoting Your Website

Without a consistent promotional strategy, even the best-designed website will struggle to gain traction. 

So, while building and optimizing your site lays the foundation, your next focus should be on getting it in front of the right audience. 

A great website only works if people know it exists—so start spreading the word! Here’s how:

1. Content Marketing

Great content is the backbone of any promotional strategy. This involves creating material that provides value to your audience, such as how-to guides, case studies, videos, or infographics. 

Share content that answers your target audience’s questions and addresses their pain points. 

For SaaS businesses, this could mean creating case studies, thought leadership articles, or guides that show how your product solves industry pain points. Address common customer questions through FAQs, video tutorials, or feature demos. Highlight real-world use cases to demonstrate the value your software brings to businesses. 

Try to remain consistent for best results —set a publishing schedule and stick to it to grow your audience over time.

2. Social Media (Especially LinkedIn)

While Google is indeed the most frequented corner of the internet, social media is a close second, with 5.22 billion users actively scrolling every day. 

Make the most of social media by promoting your website across platforms like Instagram, Facebook, LinkedIn, or X (formerly Twitter), depending on where your audience hangs out. 

With 1.9 billion unique visitors in 2024 and over 65 million business decision-makers, LinkedIn has become the ultimate platform for connecting with your target audience.

B2B audiences here are 6x more likely to convert, making it a goldmine for lead generation. Go ahead and share thought leadership articles, host webinars, or engage in industry-specific groups to establish credibility. 

Use LinkedIn ads strategically to target decision-makers at companies that align with your ICP (Ideal Customer Profile). 

3. Email Marketing

Emails have the highest ROI potential (3600% or $36 for every $1 spent) - the highest among all other marketing strategies. 

Use email to share updates, exclusive offers, and personalized recommendations with your subscribers. Build an email list by offering value, like a free guide or discount in exchange for sign-ups. 

Once you’ve got a list, segment it to send tailored messages based on customer behavior or preferences. 

Use catchy subject lines to grab attention, and always include a clear CTA that drives recipients to your website. Regular newsletters can keep your audience engaged and encourage repeat visits.

Phew! That’s indeed a lot of work. Designing, customizing, optimizing, and marketing your website—all of these steps require time and effort. 

As a SaaS founder overseeing product development, customer acquisition, and scaling strategies, finding the time for this can feel next to impossible. 

Why burden yourself with additional responsibilities when you have Beetle Beetle? 

Build a Dynamic Small Business Website With Beetle Beetle!

Building a great website can feel like a mountain to climb, especially when your schedule is packed. 

But with the approach and tools—you can create a powerful website to promote your product. The key? Making enough time for the process. 

As a SaaS founder, this might not come easy to you. If you are pressed for time, let Beetle Beetle do the heavy lifting.

We’ll craft a unique visual identity for your brand, complete with a style guide for consistency. Our team creates custom visuals that showcase your product’s true value, helping visitors instantly understand your offerings. 

We design stunning, high-performing websites that engage visitors, lower bounce rates, and boost conversions—all while ensuring flawless readability and modern design standards.

Ready to grow your small business with a custom-designed website? Let’s make it happen with Beetle Beetle today!